Their very blog is aiming to answer the very direct question of ‘Why You Should Use Us Instead of Google’. Therefore, Google is leaking some users who are leaving its boat to climb aboard that of Duckduckgo.įor its part, Duckduckgo is directly positioning itself as an alternative and competitor to the Google search engine. This is definitely on their agenda, but the issue remains (user data is tracked). The main strategy for Google is to try to hold on to its users by implementing better security and privacy protection measures. Virtually all internet users tend to be Google search engine users, by default. Google is the big guy in the industry and while they are certainly aware of their smaller competitors catching up, it’s not really the same league. Google doesn’t compete with Duckduckgo so much, in the grand scheme of things. So How Are Duckduckgo and Google Competing? Even if the entities you’re willing to share that data with have your confidence, no one is truly unhackable. Nowadays, with so many breaches making the headlines, it’s hard to trust that your data will remain as private as you’d like. The fact that all the search history of users is tracked by Google (even in incognito browser mode) has contributed to the growing discomfort of concerned users. The rise of the so-called big data and big tech conglomerates has led to an increased level of surveillance which makes most people uncomfortable. Namely, this debate is about whether to use Duckduckgo or Google as your default browser search engine and/or homepage.Īs the tools and techniques used for data gathering have slowly turned into more and more comprehensive algorithms tracking scores of information, both consumers and businesses have become more preoccupied with privacy. Usually, when people think of the Duckduckgo vs Google competition they are immediately thinking of the search engine Duckduckgo vs the search engine Google. Duckduckgo vs Google: The Competition Between Them and the Shift of Users You’ll also get performance comparisons, pros and cons for each product, and advice on how to make the most of your privacy. In today’s guide, I’ll go through everything you should know about Duckduckgo vs Google, how each of them works and how you can make the switch work for you (or not). Are you preoccupied with privacy? You’ve come to the right place.

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